Runway Makeup: Rag & Bone Fall 2012


“When you have a brand with a signature feeling, you kind of just go with it,” Redken creative consultant Guido Palau said backstage at Rag & Bone, referencing designers David Neville and Marcus Wainwright’s signature style. And so, as she has in nearly every season past, the downtown cool girl reared her languid, texturized head of hair yet again. There were “Patti Smith goes to India” references being bandied about as well, but not in any kind of literal way. “She’s a traveler but she’s still rock ‘n’ roll,” Palau clarified, explaining why strands were a little bit more “dread-y” than usual thanks to Redken’s Full Frame 07 Protective Volumizing Mousse, which was slathered onto wet strands. Palau then added its Rough Paste 12 Working Material paste once the hair was dry. “It defines the texture,” he said of the sculpting product, as he set hair in twists to allow for movement.

The India component was actually Revlon artistic director Gucci Westman’s idea. “The boys were inspired by the jump in severe poverty and wealth [there],” Westman explained, which led her directly to that classic Indian beauty staple enjoyed by women of all income brackets: kohl eye liner. “I used three different eyeliners—a gel, a kohl pencil, and a liquid,” Westman said of her application technique, which relied heavily on Revlon Crème Gel Liner in Black, its Luxurious Color Eye Liner in Black, and its Liquid Liner in Blackest Black. For a slight change of pace, the face painter opted to trace the lower lid only, smudging as she went so it looked rough, “like decay.” Skin was kept “porcelain-y” thanks to a precise layering effort of a blend of skin correctors and luminizers, including the highlighter from Westman’s limited-edition shadow palette for fall in Midnight Express. To ensure that the effect was “pure and angelic,” she misted models with water as they hit the runway for an instant dewy look.



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