Runway Makeup: Preen Fall 2012


The Vibe: Outdoorsy and very fresh. The models’ hair certainly looked very weathered with Aveda lead stylist Paul Hanlon creating coifs that he described as “aerodynamic” and “windblown.” To achieve these wild styles, hair was parted down the back of the head and then tied it into either one or two knots, depending on the length of the girl’s hair. Stylists added pins to keep the style secure, while loose ends and other errant hairs were blow-dried and sprayed pointing stick-straight back. To help get a matte, piece-y texture, Hanlon used two Aveda products: Phomollient, a weightless volumizing styling foam, and Pure Abundance Hair Potion, a hair-thickening cream that adds grit.

The makeup also portrayed a very active woman. “It’s a sporty kind of girl who has her blood flowing,” Gucci Westman, for Revlon, said. “She’s modern and athletic, and has good taste in clothes.” To create healthy, rosy cheeks, Westman used PhotoReady Cream Blush in Flushed (available May). For lips, it was a trio of products: Just Kissable lip crayons in Crush and Adore (both also available May) and Super Lustrous Lipstick in Mink. But the biggest statement was reserved for the brows. “The brow is a bit stronger,” said Westman as she shaded in a model’s arches using Brow Fantasty. As for the age-old pencil vs powder question, Westman has a simple response: “It varies depending on the girl’s eyebrows. When they’re more sparse, I like to use a pencil because then I can fake hairs.”



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